Jeff

I woke up this morning and remembered I had a coffee meetup with a reader of Scottsposts. Someone I had not met yet, but who lives nearby. His name is Jeff.

Then I thought about my brother, who was born after me. His name is Jeff too.

And suddenly I was just saying the name in my head. Jeff. Jeff. Jeff. It started to feel like there is no way that’s a real name

What a strange name. Who looks at a baby and thinks, “Yep, that is a Jeff.”

What was going on in the nineteen seventies and eighties that made Jeff so popular? It does not feel historic. I do not think we had any Jeffs in the family tree. Maybe it is the punch of that F sound packed into just four letters. Or maybe it is that Jeff does not rhyme with anything easily, so no one could tease you much in elementary school.

While all this was playing in my head, my wife was sitting on the bedroom floor playing her new set of sound bowls. That low hum filled the room. Maybe it was opening my chakras or clearing some internal frequency that let this Jeff thing rise up.

Maybe it is because I really love my brother Jeff, but I have always wondered why he got a name that feels so short-term while our other brother got David. David sounds permanent. Like it would still work in ancient times or a hundred years from now.

And maybe none of this matters. But I do think names have power. They are the first sound we are trained to answer to. They shape us more than we realize. So today I am just sitting here with the spell of Jeff. A name that still echoes even if nobody remembers why it was cast in the first place.

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That trippy feeling when a familiar word suddenly looks or sounds bizarre is called semantic satiation.

It happens when you repeat a word so many times that your brain starts to disconnect the sound from its meaning. The neural connections kind of short-circuit for a moment, and the word becomes just a weird noise or shape. It’s a real cognitive glitch and super common when you fixate on something like “Jeff.”

The name Jeff (short for Jeffrey) has a surprisingly deep history, but it only feels modern because of how wildly popular it became in the mid-20th century.

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Here’s the origin story of Jeff:

• Rooted in Geoffrey: The name Jeffrey is a modern variation of Geoffrey, which came to England with the Normans after 1066. Geoffrey itself comes from the Germanic elements “gawia” (territory or district) and “frid” (peace). So it loosely means “peaceful pledge” or “peace of the land.”

• Spelling Shift: Over time, especially in the U.S., Geoffrey became Jeffrey—easier to say, easier to spell—and Jeff took off as the short form.

When did Jeff get popular?

• 1940s–1950s: Jeffrey started rising in popularity in the United States.

• 1960s–1970s: Boom. This was peak Jeff. In 1966, Jeffrey was the 5th most popular boy name in America.

• 1980s: Still strong but starting to dip. Think Jeff Bridges, Jeff Goldblum, Jeff Foxworthy—all born in this era or just before.

• 1990s onward: Steady decline. Jeffrey and Jeff started to sound like dad names.

So yeah, Jeff has medieval roots, but it really became a baby name phenomenon between the ’50s and ’70s—especially in the U.S. That’s likely why it feels oddly generic and specific at the same time. A spell cast by a million mid-century parents trying to name a boy something cool, solid, and impossible to rhyme with.

Scott X

Happy 420 y’alls and welcome to July

I don’t have a picture for this but I should just show you my brother as a little Jeff…let’s see if I can find it…found old family photo…can you guess who is a Jeff and who is a David?